Oscar nominated actress Kate Hudson is teaming up with stylist David Babaii to develop David Babaii for Wildaid, an eco-and-animal-friendly haircare collection free of sulfates, parabens, animal products and animal testing. 

 “Kate epitomizes the modern woman, not only with her unique personal style, but her commitment to global concerns,” says Babaii. “She’s a dream client and the perfect partner in this project.”

Says Hudson, who will be featured in the print campaign for the product, “I’ve been asked to do a lot of campaigns in the past and this feels like the perfect fit for me. David is the best at what he does and he’s put so much of himself into the development of this line. And the fact that we can do it in an ecologically responsible and animal-friendly manner that can help preserve wildlife is what makes this truly special.”

For Hudson and Babaii, DAVID BABAII FOR WILDAID celebrates “The nature in beauty and the beauty in nature.”

Part of the revenue will go to wildlife-protection group Wildaid, which means your purchase will help protect endangered animals such as sea turtles and tigers.

Thanks to TeamSugar and PR Newswire for the tip!